Symphony Talent, a leader in transforming employer brand experiences through talent marketing software, and services, released its reimagined talent marketing platform, SmashFlyX. It’s the only platform in the industry that combines enterprise candidate relationship management (CRM), career site, talent mobility, and programmatic recruitment advertising solutions in an unmatched user interface.
“We believe that talent acquisition greatness requires a combination of automating high-volume touchpoints and empowering teams for action and decision-confidence,” said Roopesh Nair, CEO, Symphony Talent. “It’s why we’ve focused on enhancing one platform that will drive adoption, strengthen pipelining and campaigning across every channel, and prove ROI.”
After Symphony Talent’s acquisition of recruitment marketing platform SmashFly in November 2019, its product team focused on unifying SmashFly’s robust CRM functionality and configurability with its award-winning career site, programmatic advertising, and analytics solutions. To support user adoption and push the standard of user experience, the product and creative teams worked together to design an entirely new interface.
“I’ve always respected Symphony Talent’s strong commitment to product research and development, and it shows in SmashFlyX,” said Madline Laurano, founder of Aptitude Research Partners. “It’s innovative and easy to use, with an exceptional user experience, all of which will help modern talent acquisition leaders better solve the challenges ahead.”
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Driven by proprietary machine learning, SmashFlyX includes the following core modules: CRM, career site, programmatic advertising, referrals, and talent mobility. Recruiters and talent marketers can now create, automate, and measure every type of talent marketing campaign in one place: paid to owned, email to SMS, social media to banner and job ads, to both internal and external candidates.
“SmashFlyX expands on our product strengths, but it’s really a new vision for user experience that we haven’t seen in the market,” said Ajay Kutty, Chief Product Officer, Symphony Talent. “With customer input in mind, we designed a product that users will not only find innately helpful, but love to work in every day.”
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