With listings collapsing and job searches soaring, recruitment marketplaces struggling with revenue declines are developing new and creative ways to diversify their business models and support the needs of job-seekers and employers they know will return — eventually.
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That’s the finding of the AIM Group’s 2020 Recruitment Marketplaces Annual, “Impact of the pandemic: Massive changes for all.” The 134-page report illustrates major shifts under way as job boards evolve into full-blown education, networking, employer review sites and more. The report sells for $1,495 at AIMGroup.com; a free preview is available there as well.
Recruitment sites are working to connect laid-off workers with companies that need to hire them. To add “virtual” to many of their functions, often free. To donate millions in assistance. To add or extend listings for front-line health and safety workers during the pandemic.
“We’ve identified innovative and creative job sites making the best of an incredibly difficult situation,” said Peter M. Zollman of the AIM Group. “This report shows how they will get through the crisis and move forward.”
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The report illustrates growth in video job tools, artificial intelligence, education and networking products. Seek.com.au, based in Australia, is growing in contingent labor; European multinational job site StepStone is investing in e-learning, and LatAm-focused RedArbor is expanding its applicant tracking systems. Chatbots, reverse-recruitment sites, and niche job sites are thriving.
The report ranks the world’s Top 50 recruitment sites; the top two, Indeed.com and Glassdoor, are both owned by the same company, Recruit Holdings Co. Ltd. It also ranks the world’s top 15 freelance marketplaces – especially valuable in a world scrambling for remote workers.
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