Avature customer, Lockheed Martin, leading global security and aerospace company, last week scooped two Rally awards for their innovative Handshake 2 Hire recruitment initiative aimed at driving veteran engagement.
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The hotly contested Awards of Best Use of Recruitment Marketing Technology and Best Recruitment Marketing Campaign came after a yearlong campaign to enhance their recruitment process to help service members in their transition from active duty to civilian careers. The Handshake 2 Hire program, which uses Avature technology, has achieved results that speak for themselves:
- Candidate engagement, measured by unique military candidate annual engagements increased by 77%.
- Accepted offers from military candidates rose by 90%.
- Interview and hiring efficiency, measured through interview-to-hire ratio went down to 1.96 to 1. Almost three interviews less than the US national average of 4.8 to 1.
Jason Boone, Military & Veteran Outreach Leader at Lockheed Martin, Matthew Biester, Enterprise HR Technology Implementation Lead at Lockheed Martin and their team behind the project are delighted with the dramatic effect this has had on their business. Jason said “Seeing Handshake 2 Hire go from an idea on a napkin to (as of today) an award-winning program has been the highlight of my career. Thank you Rally® Recruitment Marketing for the recognition, and thank you Avature for being the engine to make this dream a reality!”
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Avature CEO, Dimitri Boylan added to this by saying “We are excited to see our clients achieving such great things with the Avature platform. Lockheed Martin had a clear idea of what they wanted to achieve and it is a privilege to be able to provide the technology to accomplish it. As pioneers of CRM for recruiting, we have made it our business to empower creative recruitment marketing campaigns that spur engagement, so it is always rewarding to see it play its part in such a compelling success story.”
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