Loyalty Brands Launches Financial Advisory Brand, Loyalty Business Services, As Small Businesses Rebuild

New Franchise to be Led by Financial Mogul Steve Rafsky as Demand for Tax, Payroll and Small Business Advisory Services Hits an All-Time High

Umbrella franchise company, Loyalty Brands, has launched its newest franchise opportunity – Loyalty Business Services. The tax, payroll, compliance and small business advisory franchise will join the ranks with complementary franchisors in the brokerage, tax preparation and networking industries to provide a suite of services to small business owners nationwide.

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With over 30 million small businesses in the United States, it is critical that owners have somewhere to turn as many work to rebuild and prioritize their budgets due to the consequences of Coronavirus pandemic. Offering tax, payroll, compliance and advice on issues unique to small businesses, Loyalty Business Services provides a suite of services previously available only to larger companies, delivered by professionals who understand what makes small businesses tick.

Steve Rafsky joins Loyalty Brands as the CEO of Loyalty Business Services. Prior to joining Loyalty Brands, Rafsky was the Chairman and CEO of Padgett Business Services for 15 years. There, Rafsky managed more than 300 franchised locations and helped create a growth model that accelerated, supported and sustained significant expansion. His financial background has helped countless small businesses succeed, and with Rafsky’s leadership, Loyalty Business Services will provide a fresh avenue for business owners to explore and consult as they continue to open their doors and prepare for the new normal post-pandemic.

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“I know what it takes to lead a large organization while validating and relating to the concerns of small business owners. Now is the perfect time to launch the Loyalty Business Services concept – as small businesses begin to re-build and look for sound financial advice that will position them for growth and profit down the line,” Rafsky said. “Coming in at the ground level and having the ability to exercise my background in franchising is also exciting. Finding interested franchisees and defining expansion efforts will be the first step in the process of growing this arm of Loyalty Brands into a robust franchise system.”

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