Velocity Global, a leading provider of global expansion solutions, recently announced the launch of its new marketing campaign, People First. The People First campaign highlights the company’s unique service approach that balances human support with technology, and how it creates an exceptional customer experience throughout the challenging global expansion process.
The goal of People First is to remind growing companies that while technology is a tool to boost productivity and maintain efficiency when managing international teams, real-time, human support is paramount when managing a global workforce as complicated and time-sensitive questions often arise. The right combination of technology and personal support gives companies the confidence they need to take their businesses anywhere around the globe.
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“Anyone who manages people understands that technology doesn’t always have all the answers,” explains Ben Wright, CEO of Velocity Global. “Our customers trust us with their most valuable assets – their employees – and they expect we’ll engage the human traits that a tech-only solution never could. To put it bluntly, we simply care deeply about people and improving the lives that we touch.”
The campaign focuses on unique human traits that are essential to a seamless global expansion experience, and those that technology alone cannot replicate—being passionate, determined, strategic, empathetic, and relentless. Working with a strategic partner and support team that embodies these attributes is crucial to navigating the global expansion process with ease.
Visuals throughout the campaign show faces at the forefront, and they personify one of five human traits that business owners and employees alike can relate to. Brackets centered around each face make them the focus and show that people are always at the center of innovation.
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Each characteristic highlighted in the campaign coordinates with a unique color chosen based on the relationship between the color and that particular human emotion.
“Velocity Global operates differently than others in our industry,” said Ryan Medine, Vice President of Marketing at Velocity Global. “With us, our clients and their global employees receive exceptional human support backed by innovative technology. This combination is something that our competitors simply cannot provide, and our new campaign highlights just that.”
Velocity Global’s People First campaign spans across all of Velocity Global’s marketing initiatives, including its website, social media channels, events, and all external and internal communications. The campaign also serves as the basis for a variety of Velocity Global marketing activations for years to come.
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