Zoho Corporation, a global technology company offering the most comprehensive suite of business software applications in the industry, shared the latest adoption numbers on Zoho Workplace, its enterprise collaboration platform. In the last quarter, Zoho Workplace has seen a dramatic increase in adoption and now supports 15 million users globally. The company explained this unprecedented growth as a consequence of the pandemic as well as high demand from business users seeking better business application integration. More than 25 percent of new Zoho Workplace customers have made the decision to switch over from G Suite and Microsoft.
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“Zoho Workplace has an entire ecosystem that is required by any company. It simplifies things if you have one vendor delivering a gamut of high quality products. Also, the applications are fully integrated and much easier to adopt in a wide range of business cases”
Business users are increasingly seeking a convergence of collaboration, productivity, business, and communications tools as indicated by a recent study by Beagle Research. According to the study, 67.2 percent of respondents across North America felt that their work is chaotic due to non-integrated systems. Zoho Workplace uniquely fills this gap as competitors such as Zoom, Dropbox, and Slack fail to provide a seamless experience from start to finish. In addition, platform-centric competitors such as Microsoft and Google do not easily support contextual work environments where collaboration needs to happen within business applications.
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“Collaboration apps too often don’t collaborate. Today, you use one vendor for chat, another for email, one more for meeting, another for managing documents and office suite etc. Each vendor sells its own nicely branded silo. This approach to collaboration is deeply flawed,” said Raju Vegesna, Chief Evangelist, Zoho Corporation. “Just like collaboration happens in the context of a business, collaboration tools should show up in the context of business apps. You simply cannot separate the two which is why we started building Zoho apps 15 years ago with this philosophy. Customers are rightly questioning the counter-productive nature of siloed collaboration tools that are being duck-taped at the top.”
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