WHOOP, the human performance company, is partnering with Tory Burch on a new employee initiative to advance health and resilience during the COVID-19 pandemic. Tory Burch will provide a WHOOP Strap 3.0 to 700 employees on a first-come, first-served basis to track their health and fitness, and unlock unparalleled insights into their sleep, recovery, and overall wellness.
“We’re proud to collaborate with Tory Burch in its efforts to improve employee wellness at home and in the office,” said Will Ahmed, WHOOP Founder & CEO. “WHOOP is the perfect performance partner for businesses looking to empower employees with a deeper understanding of their health during these sustained challenging work conditions.”
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A huge number of businesses have been forced to change the way they operate this year, and the most innovative ones are seeking new solutions to help employees optimize health and focus on their own well-being.
Tory Burch, Executive Chairman and Chief Creative Officer of Tory Burch LLC, added: “Employee health and well-being is a top priority. We are excited to make the WHOOP Strap available to our team to help in monitoring and focusing on health and wellness. 2020 has been tough on everyone physically and emotionally and this tool aligns with our commitment to support our team members with wellness initiatives.”
WHOOP has been shown to create positive behavior change through actionable feedback and personalized insights by tracking key metrics like heart rate variability, resting heart rate, respiratory rate, and sleep staging with industry-leading accuracy.
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