Two years ago, Vidyard reordered its stakeholder list to prioritize ‘Community’ above ‘Investors’ in a bold move for tech. In 2020, those efforts multiplied as Vidyard shifted its Community Social Impact Program to support new, urgent needs brought on by the ongoing, global pandemic. In 2020, Vidyard’s program focused on three core areas: (1) bringing new technologies and tools to market, (2) supporting the community through financial donations and volunteer hours, and (3) sharing educational resources and video training with nonprofits and educators to build their confidence when using video.
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“In addition to supporting our community’s physical requirements, we adapted our programs to better support digital needs. Since video is the next best thing to being there in person, we knew it was vital to offer technologies and training to those who needed it most.”
“During this past year, supporting our community was more important to us than ever. We adapted to remote, skill-based volunteering and worked with local organizations to help deliver impactful programming to support the growing need,” says Laura Galbraith, Director of Community at Vidyard. “In addition to supporting our community’s physical requirements, we adapted our programs to better support digital needs. Since video is the next best thing to being there in person, we knew it was vital to offer technologies and training to those who needed it most.”
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Throughout 2020, Vidyard:
- Contributed 2500+ hours of in-person volunteer services to support nine local charity organizations.
- Adapted existing volunteer programs into virtual skills-based volunteering opportunities to best support the local community.
- Announced a secure video messaging tool to enhance internal communications during the pandemic and made it available for free to all organizations and nonprofits.
- Provided free access to its online video and virtual teaching tools to help K-12 school districts and teachers move their teaching online using private video content.
- Funded local hospitals to purchase 1500 meals for healthcare workers, personal protective equipment (PPE), and emergency supplies for staff.
- Donated funds to local charity campaigns, including ‘This, Too, Will Pass,’ to bring much-needed funds to seven Waterloo Region charities affected by the pandemic.
- Contributed employee-led volunteer services for healthcare workers to help with tutoring services for their children, dog-walking, grocery pick-up, lawn care, and more.
- Partnered with local schools and outreach programs to equip students with digital skills to find work amidst the pandemic. Programs shared best practices, training, and tools to teach students, mentors, and teachers how to use video to improve communication.
- Teamed up with local nonprofits to serve communities most at risk by sharing access to video tools built to help them communicate better within their organization and externally with donors, staff, and volunteers.
Empowering nonprofits and school districts with secure video tools that drive collaboration
Within days of multiple organizations transitioning to fully-remote workforces, Vidyard saw the struggles first hand. Teams, including educators, nonprofits, and organizations, were not set up to keep collaboration strong. Vidyard rallied together to bring a secure video-messaging tool to market to address the most significant struggle–staying connected. Vidyard launched two tools and made them free for a limited time to ease the tension and stress that came with becoming a remote worker overnight.