Financial services specialist Cognito has appointed Jack Bergen to its board. He will also serve as Chairman of Cognito US, and provide advice on the 20-year-old agency’s growth plans in the US and internationally across its six offices.
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Bergen’s forty-year career includes time as President of Hill & Knowlton US and CEO of the GCI Group, as well as top in-house roles at Alcoa, CBS and Siemens. He served as the first President of the Council of PR Firms. A West Point graduate, he was an Army Ranger before becoming Defense Secretary Caspar Weinberger’s speechwriter in the 1980s.
Cognito, which specializes in communications and marketing for financial services and tech, has also promoted Becca Cooper to Deputy Managing Director in New York, and Benjamin Thiele Long to Head of West Coast. In addition, Jon Schubin in London and Jon Brubaker in New York are both promoted to Director: each has been with the firm for nearly a decade.
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Tom Coombes, Cognito founder and CEO said: “Experience and judgement are especially important now at a time of huge transition. Jack’s enthusiasm for the practice and business of communications has already been infectious, both with clients and our new generation of talent at Cognito.
“Our clients have been affected by Covid-19, but our integrated offering, combined with specialist industry knowledge, has worked well in enabling us to help clients pivot to the digital environment as they recover and reimagine their futures. We remain focused on assisting clients to enhance their brand profile and reputation, and on supporting their growth plans – whether through international expansion, deal-making building or digital transformation. We want to set the benchmark in delivering creative campaigns with impact and influence.”
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