Trucept announced that it is sharpening its sales focus and has added an expert in that arena to its Board of Directors(Trucept ).
Colin Niven Bonar serves as Executive Vice President at Alt Marketing Group (ALT MKT), a company founded in 2013 to deliver business solutions from leading Professional Employer Organizations tailored to the needs of ALT MKT’s clients. Bonar has more than 20 years of experience in the staffing and PEO industry along with considerable experience in sales and administration of publicly traded and privately held companies.
HR Technology News: Terminal Named a Best Place to Work by Inc. Magazine
Before founding ALT MKT, Bonar served most recently as COO and formerly as VP of Strategic Partnerships for Allegiant Professional Business Services, Inc. where he increased sales significantly by developing and managing healthy strategic partnerships. Prior to his roles at Allegiant, Bonar acted as Vice President of Sales for prominent nationwide staffing company.
Before entering the staffing and PEO sector, Bonar founded and operated Sunburn Recordings, an independent music record label, artist management group, and music publishing company. The collective business concept focused on artist incubation, artist brand development, and management of music and publishing rights within the entertainment and advertising industries.
A native of Scotland, Bonar has unique European connections that have provided partnership opportunities in the various leadership roles he’s held throughout his career.
Bonar believes that focus and vision shape successful business models and has always focused on using creativity to deliver best-in-show products and services, whether for his own business or businesses he’s led. In Bonar’s own words, “Applying vision as well as imagination and integrity throughout my career has afforded me the opportunity to help my clients grow.”
HR Technology News: TecHRseries Interview with Saray Ben-Meir, Chief of Staff at SQream