Brandon Hall Group’s Employee Engagement Study seeks to learn how successful organizations ensure engaged employees impact their success.
Brandon Hall Group, the preeminent independent human capital management research and advisory firm, is launching its 2020 Employee Engagement Study to identify how organizations can improve employee engagement.
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“The negative effects of poor employee engagement can cripple an organization. When employees aren’t engaged, it hurts talent retention, innovation, productivity, revenue, customer retention and workplace culture,” said Brandon Hall Group CEO Mike Cooke.
The study focuses on six areas that affect employee engagement:
- Wellness/wellbeing
- Sense of belonging
- How employees are valued
- Competency development
- Alignment between employees and the organization
- Advancement opportunities
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“Employee engagement is the most important driver of business success and the most difficult for employers to understand and improve,” said Brandon Hall Group CSO Michael Rochelle.
Brandon Hall Group’s 2020 Employee Engagement Study comprises a survey sent to its global database and scores of qualitative interviews with research participants, Brandon Group Excellence Award winners and members.
The research informs Group’s employee engagement maturity model, which will lead to the development of research reports, tools and frameworks to help organizations improve their employee engagement programs, which is a high priority for most organizations and the top concern among employers during the coronavirus pandemic, according to BHG research.