Snap Inc. announced a series of new features designed to educate and empower members of the Snapchat community to support friends who might be struggling with their own social and emotional wellbeing. This effort includes a new partnership with Headspace, a global leader in meditation and mindfulness on new tools, and premium content.
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These features were informed by research conducted late last year into how Snapchatters and their friends experience mental health. We found that an overwhelming majority of Snapchatters experience feelings of stress and anxiety and that their friends are the first people they turn to when they need help, more than professionals or even their parents. They also see their friends as the most positive force in their lives — consistent with other studies that have shown that spending time with friends can be one of the most effective ways to combat feelings of loneliness and depression.
As the platform that reaches 90% of 13-34 year olds, and connects them with their close friends, Snapchat can play an important role in helping our community access preventative wellbeing tools, and resources when they or their friends are experiencing a mental health crisis.
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Headspace Mini
As part of a new developer product, Snap Minis, that allows developers to bring bite sized utilities into Snapchat, Headspace and Snap are partnering on a new Headspace Mini that will give Snapchatters access to guided meditations and mindfulness practices, directly in our app.
Minis are designed to deeply integrate within conversations on Snapchat, so coordinating between friends is faster than ever. Through the Headspace Mini, Snapchatters will be able to do exercises with friends, or use new tools to send encouraging messages to positively boost friends in need. The Mini will roll out to Snapchatters in the coming weeks.
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