Charles Cornwell appointed as the General Manager
A leading global customer experience, employee experience, and brand research partner to over 500 brands, SMG, has announced the hiring of a veteran experience management leader. The company has taken this step in order to strengthen its employee experience practice.
As per observations, brands with the most engaged employees surpass their opposite numbers by over 5% in customer satisfaction and key loyalty metrics. This results in more highly satisfied and loyal customers. Additionally, brands with great employee engagement rates have low employee turnover. This allows companies to focus more on operations and employee satisfaction aspects. SMG offers a unique experience management solution that allows brands to gauge customer experience and employee experience in a single platform. It consumes feedback from multiple sources effortlessly and presents holistic views of experience data.
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Solutions Help Brands Plan, Interpret and Make Decisions to Drive Positive Business Outcomes
Charles Cornwell said, “Over the course of my career I’ve had an opportunity to work with brands that understand employee and customer engagement is imperative, and I’m excited to share SMG’s unique offering. By combining a robust technology platform with industry-leading professional services, our solutions help brands plan, interpret and make decisions that drive positive business outcomes.”
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SMG has hired the industry veteran Charles Cornwell to spearhead the employee experience practice at the organization. He will serve as the General manager of the department. Cornwell has over two decades of experience that includes various leadership and sales roles at Gallup, TNS and MaritzCX.
Ken White, Chief Operating Officer at SMG said, “The employee experience represents one of the greatest, yet most often overlooked, opportunities for brands to establish a best-in-class customer experience program.” Furthermore, he clarified that SMG was focused on persistently progressing its employee experience solution. The idea is to keep on par with the evolving desires and needs of employees.
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