Former American Cancer Society and The Coca-Cola Company executive to drive brand development and growth for Randstad US
Randstad US announced Irma Goyal Shrivastava has joined the company’s executive team as its new chief marketing officer. This key leadership appointment underscores Randstad’s commitment to continued growth and success in the U.S. marketplace.
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“With our heightened focus on customer delight, Irma is a key hire for our organization,” said Karen Fichuk, CEO, Randstad North America. “Her extensive integrated sales and marketing background will position us to deliver the best possible experiences for our customers — both employers and our talent community. She has demonstrated an ability to effectively lead cross-functional teams, which is imperative as Randstad continues to bring our tech and touch business strategy to life. I’m delighted to welcome her to our executive team.”
Shrivastava, who brings more than two decades of experience to the role, most recently served as SVP of marketing and alliances at the American Cancer Society (ACS). At ACS, she led the development of a brand-driven culture that drove direct-to-consumer double-digit revenue growth. Prior to joining ACS, Irma served in several marketing and sales leadership roles at The Coca-Cola Company. She has an impressive track record of executing roadmaps for growth at a large scale for both for-profit and nonprofit organizations, developing strategic partnerships and building innovative plans that integrate offline and online marketing strategies.
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“I’m proud to become part of the ‘people business’ by joining Randstad US,” said Shrivastava. “I admire Randstad’s long history of connecting employers and job candidates with the right opportunities and feel fortunate, not only to have found such a fulfilling next step in my own career but also our team’s work will help others make similarly meaningful moves, too. I look forward to helping the team continue to drive growth and excellence, with an enhanced focus on digital marketing initiatives, both in the U.S. business and while supporting the global team as well.”
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