Bounteous, a fast-growing digital experience consultancy, today announced the appointment of Jaspreet Singh to the newly-created role of Chief Strategy & Insights Officer. Singh will oversee the company’s teams of strategists, researchers, and analytics experts tasked with driving digital innovation for its blue-chip client list.
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Bounteous has been experiencing tremendous growth fueled by demand for its digital transformation services, and these critical services are delivered via a unique customer-centric co-innovation enablement model. The firm’s unique approaches to data measurement strategies and client co-innovation partnerships were recently cited by Gartner and Forrester, respectively. The company’s growth and award winning culture has made it a talent magnet for thought leaders, entrepreneurs, and top executive talent.
Singh joins Bounteous after 11 years with Publicis Sapient (formerly SapientRazorfish), where he most recently led industry strategy for the Telco, Media & Technology practice. Previously, Singh served in roles as Corporate Strategy Officer and Strategy & Consulting practice lead for North America, developing and leading the firm’s go-to-market strategy; aligning the organization to deliver against overall corporate growth objectives; and directing customer research, strategic planning, and business analysis capabilities for a team of 300. Through consistently bridging consumer, business, and engineering dimensions, Singh built strategic capabilities to unearth insights and inspire transformation initiatives for global brands in several key categories, including telecom/media/technology, financial services, travel and hospitality, retail, and consumer goods.
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“I am proud to join Bounteous as we build upon our insights-driven reputation, expand the breadth and scale of our strategy, analytics, and insights practice, and most importantly, deliver outsized business outcomes for our clients,” said Singh. “Strategy and data-driven insights serve as the North Star in guiding Bounteous’ work toward long-term success, and there’s a need for these disciplines to be integrated now more than ever. Organizations must move faster and smarter to achieve results in digital.”
Bounteous has invested heavily in growing its Strategy and Analytics & Insights practices, with revenue and employee headcount more than doubling since launching the brand in 2018. In 2020, Bounteous’ Strategy and Analytics & Insights practices accounted for approximately a quarter of the company’s overall revenue. Singh’s appointment is Bounteous’ first executive leadership hire in 2021. Due to client demand and company growth, Bounteous anticipates additional new hires in this department in the coming weeks.
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