In order to help companies address contemporary social challenges, in/PACT, a technology company which offers proprietary solutions for interactive charitable giving programs, and the recently launched communications group The Next Practice, have created CHANGEx, a new entity to provide clients with strategic advisory services regarding the development and deployment of social purpose programs and initiatives.
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Under the leadership of in/PACT Co-Founder and Chairman John McNeel, CHANGEx will help companies and brands identify and define purpose-based strategies to drive societal and organizational change, and will help create frameworks and platforms to bring corporate brand purpose to life with meaningful, engaging solutions.
Built around the concept of helping companies “identify their x” — the social purpose cause or issue that they can most relevantly own and seek to change — CHANGEx will help bring renewed focus and meaning to the social good initiatives of companies and brands.
“As co-founder of a purpose-based technology company, I see the need to help drive engagement with smart, purpose-based solutions that drive loyalty and sales in uncertain times,” said John McNeel.
“CHANGEx augments in/PACT Inc.’s suite of cloud-based social good products with the ability to advise companies on how they can shift the playing field and achieve transformational results, strategically and operationally.”
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