Healium, the makers of a virtual stress relief product that’s powered by consumer wearables recently won the P & G Ventures Innovation Challenge which includes a $10,000 cash prize, the opportunity to partner with P&G Ventures, and an invitation to join a nationally-ranked accelerator with up to $200,000 in other benefits. Healium pitched the idea of a “digiceuticals aisle” to sell its mental health hygiene products alongside physical hygiene products in drugstores or other retailers.
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“What can you buy at your local drugstore for your mental wellbeing?” said Sarah Hill, CEO of Healium. “A partner with Procter & Gamble’s global reach would allow us to more quickly get our digiceuticals in the hands of 157 million stressed consumers who are looking for drugless solutions to quickly downshift their nervous systems and escape their current realities.”
P&G Ventures, a startup studio within Procter & Gamble, is partnering with entrepreneurs, inventors, and startups to discover and create consumer products, brands, and businesses that solve people’s needs in categories new to P&G. P&G serves consumers around the world with one of the strongest portfolios of trusted, quality, and leadership brands. The P&G community includes operations in approximately 70 countries worldwide.
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“The Innovation Challenge enables P&G Ventures to discover and work with visionaries who share a mutual dedication to finding solutions that improve the way people live their lives,” said Leigh Radford, Senior Vice President and General Manager, P&G Ventures. “I truly believe P&G’s next big breakthrough innovation and brand will result from the collaboration of the best of an external partner like Healium and the best of P&G. We are excited to see where Healium and the broader digiceuticals category could go next.”
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