With Billions of Dollars on the Line, Companies Need Clear, Dedicated Employee Messaging Channels to Cut through the Clutter
GuideSpark, the leader in change communications, announced the launch of its Communicate Messages feature. Now testing in beta, the new feature offers immediate notification of change-related content, cutting through the clutter of everyday workplace communication to make change-related messages and content a top priority for employees. Alongside this launch, International Data Corporation (IDC) released an IDC InfoBrief sponsored by GuideSpark titled “Strategic Corporate Communication: 5 Steps to Overcome the Noise and Increase Impact” 1 that underscores this need for clear, concise communication, especially during times of change.
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With employees barraged by information from every angle, the report cited Strategic Corporate Communication (SCC) as critical for organizational change. With our economy and business operations in an unprecedented state of flux, effective processes and behaviors are more essential to business success than ever before.
“In order to be successful in driving both corporate culture and performance changes, employee messages must be localized, frequent and delivered in a campaign with continuous reinforcement,” said Cushing Anderson, Program Vice President, IT Education and Certification for IDC.
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Yet, the IDC InfoBrief revealed that, even before the pandemic, that wasn’t the case for many companies. U.S. employees receive 576 billion emails per year, with the average employee seeing 50 work-related emails per day. Of those, 40% are considered unimportant, 90% of which get funneled directly to the trash.
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