Following a period of tremendous expansion, Rooster becomes the newest customer of the HR platform and will manage Factorial’s PR and communications requirements in the UK.
Factorial, a digital workforce solution, and HR provider, has appointed the integrated communications agency Rooster to assist its ambitious development aspirations in the UK.
Factorial, situated in Barcelona, Spain, was recently named a European unicorn after concluding a USD 120 million Series C funding round with a USD 1 billion value.
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Established in 2016 by entrepreneurs Jordi Romero, Bernat Farrero, and Pau Ramon, the company today supports 300,000 users across over 7,000 enterprises in over 65 countries, including over 300 clients in the United Kingdom and Ireland alone.
Jordi Romero, Founder and CEO at Factorial said: “We are thrilled to be joining forces with Rooster during such an exciting period of change. Our rapid success in the UK market meant we needed a partner who would be able to provide an agile yet robust PR and comms strategy in a demanding, fast-paced environment. What stood out to us is Rooster’s stellar track record in delivering consistent, high-impact results for its B2B and corporate clients. We have no doubt that we are in great hands and look forward to working with them.”
The Factorial platform provides an all-in-one digital workforce management solution for firms ranging from small to medium-sized businesses (SMBs) to much bigger organizations, allowing them to centralize their HR systems, tools, and procedures, saving time and resources.
The agreement with award-winning agency Rooster was reached in February 2023, following the London-based firm’s most successful year to date, which included the opening of a second site in Bristol last summer and nearly tripling in size in the previous year.
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Rooster’s Managing Director, James Brooke, said: “Adding Factorial to our growing list of b2b clients is an exciting milestone for Rooster – and for more than one reason. Our agency has undergone a similarly buoyant growth curve over the last year, with our business, corporate and property side in particular driving this. And as Factorial’s latest customer, we have been equally impressed by how quickly and easily we have been able to streamline our HR services and free up resources among the team. This will no doubt be a pivotal tool in our future growth. With so much mutually beneficial synergy, it is only natural that Rooster and Factorial’s success stories are interlinked.”
In addition to the collaboration, Rooster has become Factorial’s latest UK customer and will utilize the platform to improve its HR division and support future expansion.
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