Equilar, the leading provider of corporate leadership data, announced the appointment of Linda Crawford, former Salesforce executive and long-time CRM industry veteran, to the Equilar Board of Directors. She brings more than two decades of leadership experience in the CRM industry and a proven track record of scaling successful businesses in the market.
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“This could not be a better time to bring Linda on as the newest member of the board”
Equilar has made its name as the leading provider of corporate leadership data since it was founded in 2000. Earlier this year, Equilar launched ExecAtlas for Salesforce on Salesforce AppExchange, which was developed for organizations navigating the complexities of B2B sales to drive increased engagement with C-suite decision makers and new business opportunities.
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“This could not be a better time to bring Linda on as the newest member of the board,” said David Chun, Equilar CEO and Founder. “The depth of Linda’s industry expertise is a valuable asset to our leadership team as we expand our product solutions to integrate into today’s leading CRM platforms. Through our new product offering, ExecAtlas, our goal is to accelerate the number one driver of new business opportunities for our clients–warm introductions to executive decision makers. Linda’s insight on product direction and market opportunities will help us scale as we strategically approach the CRM market.”
“I am looking forward to making an immediate impact as the newest addition to the Equilar board,” said Crawford. “There is tremendous opportunity for Equilar’s continued growth and success as it branches out into the CRM ecosystem with innovative solutions. ExecAtlas will soon be at the forefront of next-gen CRM strategies for any enterprise sales organization. This is an exciting time to join the Equilar team, and I look forward to supporting the development of the next generation of sales enablement solutions.”