Empower Retirement, the nation’s second-largest retirement plan provider, announced the launch of its first national advertising campaign, designed to boost the company’s visibility before a broad audience and promote American workers’ retirement savings.
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Empower Retirement launches its first national ad campaign aiming at boosting Americans’ retirement savings.
Empower is set to launch its national television and radio ad campaign (June 15), with a colorful animated series of television ads in both 15-second and 30-second commercials on prominent cable news channels and radio spots during peak listening times.
With 9.6 million Americans already saving in Empower workplace retirement savings plans and Individual Retirement Accounts, Empower aims to encourage and inspire more Americans to stick with their savings goals.
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“Empower is focused on transforming how people manage their finances so that they can reach their goals and achieve the retirement freedom they dream about,” said Edmund F. Murphy III, President and CEO of Empower Retirement. “The time is right to expand our story to a national audience. This campaign highlights our commitment to helping millions of American workers pursue the futures they imagined.”
With a new and more consumer-focused approach, this pivotal step will provide Empower with an opportunity to increase its impact among individuals, key business decision-makers and financial professionals— and to share its vision with all Americans.
“Empower is a relatively young brand that’s becoming more visible to more Americans as we expand our reach,” said Steve Jenks, Senior Vice President and Chief Marketing Officer. “Until now, we’ve been very thoughtful and deliberate in strategically advertising in local and regional markets, but it now makes sense for us to consider a national investment.”
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