By focusing on six fundamental human needs through work, companies can unlock more of their people’s potential, bolster trust and see an increase in business performance — even in times of crisis or amid weak GDP growth, according to a new research report from Accenture.
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“The workplace provides an opportunity for building self-worth and belonging, and the alignment of values and purpose strengthens both the person and the organization.”
Titled “Care to Do Better: Building Trust to Leave Your People and Your Business Net Better Off,” the report is based on surveys of 3,200 C-suite executives (“CXOs”) and more than 15,000 workers spanning 15 industries and 10 countries.
The research introduces a framework called “Net Better Off,” which centers on the six distinct and connected dimensions that leaders must focus on to unlock their people’s potential:
- Emotional & Mental. Feeling positive emotions and maintaining mental wellness (e.g., a sense of accomplishment, compassion, happiness, fulfillment and optimism);
- Relational. Feeling a strong sense of belonging and inclusion and having many strong personal relationships;
- Physical. Being in good physical health and equipped to take on normal daily stresses;
- Financial. Being financially secure without undue economic stress or worry and having equitable opportunity for future economic stability and advancement;
- Purposeful. Feeling that one makes a positive difference to the world and that life has meaning and a greater sense of purpose beyond oneself; and
- Employable. Having marketable, in-demand capabilities and skills that make it easy to obtain good jobs and equitable career-advancement opportunities.
A key finding: Nearly two-thirds (64%) of people’s potential at work, defined as using and developing their skills each day, is influenced by whether or not they feel better off across the six dimensions. Further, while the emotional, relational and purposeful dimensions are the strongest drivers of positive employee behavior, most employers focus their efforts on only the employable and financial dimensions.
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