AIA Worldwide, a global leader in talent acquisition technologies, has introduced the TalentBrew CRM (Candidate Relationship Management) to further enhance its TalentBrew recruitment marketing platform. The new CRM provides a central access point for recruitment, candidate management and communication efforts, leveraging target audience data and profiles across multiple strategies and systems.
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Powered by AIA’s proprietary network intelligence and machine learning, TalentBrew CRM helps recruiters effectively identify and engage with talent and manage candidate relationships over time. Fully integrated into AIA’s unified TalentBrew platform, CRM works seamlessly to give candidates branded, accessible, and personalised experiences while collecting both implicit and explicit candidate information that can be leveraged for talent pools and communications.
“TalentBrew CRM is another example of how AIA is investing in technology to make it simpler and easier for clients to locate and connect with talent, while enhancing the candidate experience,” said Michelle Abbey, President and CEO of AIA Worldwide. “This, along with the recent acquisition of Perengo, a programmatic recruitment platform, illustrates the multiple ways we are providing our clients with the most robust technology in the industry and how we are transforming our company.”
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By adding the new CRM to the TalentBrew software suite, companies will now not only be able to collect candidate information, but also aggregate information from external sources and accurately track every touchpoint they have with the candidates in one place: from initial exposure, to career site behavior, to full application. The ability to automatically segment leads into specific talent pools, job lists, and campaigns is included.
The TalentBrew CRM’s candidate matching technology works to target the best candidates, bring them to the forefront, and suggest jobs that best fit their profile. It makes it simple to create and deploy effective, rules-based communication campaigns to automatically nurture leads and drive conversions. The net result is a unified platform that boosts recruiter productivity while delivering a streamlined, intelligent candidate experience.
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