PSA Features New Song from Alicia Keys, ‘Good Job’
To thank those on the front lines of the COVID-19 pandemic, the Ad Council announced a new campaign designed to show gratitude for all essential workers, including doctors, delivery drivers, grocery store workers, and more. The Out There For Us initiative utilizes digital Out Of Home (OOH) advertising space and video to display messages of thanks to those continuing to leave their homes and power American society: essential workers. The campaign is an extension of the Ad Council’s ongoing national COVID-19 response efforts and features the new song “Good Job” from fifteen-time Grammy winner and global music icon Alicia Keys.
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“I am honored to be a part of this beautiful message celebrating those working tirelessly through this trying time,” said Alicia Keys. “The selflessness and hard work of our essential workers and the empathy of everyone coming together is truly inspiring. They are heroes and deserve our love and support today and everyday.”
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Developed pro bono by creative agency R/GA, the OOH and video assets thank essential workers in specific professions including health workers, truck drivers, caregivers, grocers, sanitation workers, police officers and more. Thanks to donated media support from the Ad Council’s partners, the digital OOH ads are strategically placed on route to hospitals, highway road signs and outside grocery stores in cities facing heavy surges of the virus. Premiere placements include at point of care to patients and healthcare professionals through Outcome Health, a takeover within New York City’s Times Square and one of the largest OOH billboards in America, located at the junction of I-10 and 100 in Los Angeles. Digital out of home support provided by Ally Financial, Clear Channel Outdoor, Lamar Advertising Company and Vistar Media who are donating inventory, outreach and platform usage to amplify these messages of gratitude.
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