Nudge Rewards, a leading frontline employee communications platform, announced that Soft Surroundings is using its mobile solution to equip store associates in welcoming customers back to a high-quality in-store experience, during the reopening period and beyond.
Soft Surroundings is a women’s lifestyle brand, offering unique and comfortable apparel, luxury bedding, and a range of beauty and fragrance products through its catalog sales center and 80 store locations across the U.S. After temporarily closing locations in response to COVID-19 at the end of March and furloughing the majority of its workforce, Soft Surroundings reopened 53 of its locations over the course of four weeks in May and June.
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“Our ability to quickly and safely reopen was possible in large part to the partnership we have with Nudge,” said Marc Galloway, VP of Store Operations, Soft Surroundings. “We’ve always put a priority on listening to our frontline associates and, during this unprecedented period, we’ve depended on store feedback at each stage of reopening, helping us stay agile without ever compromising on high standards of customer experience.”
Soft Surroundings relied on Nudge to keep store managers and associates feeling connected and informed. Communication campaigns were designed to engage furloughed staff, sharing content that focused on brand loyalty, community building, and employee interests, which resulted in thousands of interactions from associates over the course of two weeks. During reopening, Soft Surroundings empowered returning associates with real-time information on new procedures, health and safety updates, and leadership bulletins to reinforce and keep pace with evolving protocols.