PowerSchool Appoints New Chief Marketing Officer to Support Continued Company Growth

Fred Studer brings 30 years of brand marketing experience to the cloud-based education technology leader as the company aims to expand U.S. and International Market share.

PowerSchool, the leading provider of cloud-based software for K-12 education in North America, announced the appointment of Fred Studer as Chief Marketing Officer (CMO), effective immediately. Mr. Studer brings over 30 years of experience as a marketing leader crafting strategic company narratives to help modernize and redefine market perception, increase awareness, and drive conversions. Mr. Studer will lead PowerSchool’s Marketing team in developing and executing the strategic direction of the PowerSchool brand, corporate communications, demand generation, and solution marketing.

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Fred has a proven track record of building and growing some of the largest tech brands today including Tibco Corporation, FinancialForce and Microsoft,” said Hardeep Gulati, CEO of PowerSchool. “With his extensive experience crafting brand narratives, building brand awareness and developing go-to-market strategies, we’re confident he will help PowerSchool achieve our global market leadership aspirations.”

Mr. Studer brings more than three decades of experience leading world-renowned marketing teams. His experience includes:

• Chief Marketing Officer at Tibco Corporation where he recrafted the brand narrative, corporate identity, and execution strategy, rationalized product go-to-market strategy and market segmentation to drive profit and growth; and modernized demand generation to drive reduction of spend and increased conversions.
• Chief Marketing Officer at FinancialForce Corporation where he led product strategy and market segmentation to drive focus and business growth and increased awareness including 300+% year over year social reach and mentions.
• General Manager, Microsoft Office & Microsoft Dynamics where he led multi-functional teams, set long-term business strategy, aligned product plans with R&D and built and executed marketing strategy.

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“I am thrilled to join an organization that is working to power the education ecosystem and help educators and students realize their full potential,” said Fred Studer. “I thrive on building awareness for technology solutions that drive impact and I look forward to partnering with the entire PowerSchool team to create compelling product and marketing strategies that will propel the brand to the next level.”

Mr. Studer also led worldwide marketing as the CMO of NetSuite and Gigamon and held senior marketing leadership roles at Oracle. He earned his B.S. in accounting and finance from the University of Colorado Boulder.

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