Homethrive, the high-touch/high-tech digital coaching platform for highly personalized and curated aging and eldercare support, navigation, resources, and community experience, announced a new partnership with Nashville-based emids for its US employees. Through Homethrive, emids’ employees and their aging loved ones have access to support and information that improve outcomes for aging adults living at home and the working loved ones who support them. Offering Homethrive to its employees builds on emids’ commitment to enhancing its diverse and inclusive culture through its core values of people growth, customer success, and innovation excellence.
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“Our people are the center of our core values and culture,” said Saurabh Sinha, Founder and CEO of emids. “We know that many of our employees have enormous responsibilities outside of work that impact their happiness and overall wellbeing. By providing Homethrive to our employees, they have unlimited access to trusted resources and experts to help them support their aging loved ones. We understand our employees’ needs and choose to offer flexible and innovative policies and benefits that help reduce their stress and worry.”
The U.S. is in the midst of a hidden caregiver crisis that impacts companies and employees alike, according to a survey from Harvard Business School, “The Caring Company: How Employers Can Cut Costs And Boost Productivity By Helping Employees Manage Caregiving Needs.” Without adequate caregiving support for employees, companies incur millions of dollars of hidden costs both through employee turnover and substantial productivity costs such as absenteeism and presenteeism.
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The survey’s executive summary notes, “Many employers remain strangely unaware of the magnitude and impact of the changing demographics of care and their economic consequences. Surveys of U.S. employer and employee attitudes about caregiving reveal that there is a gross misalignment between what companies currently provide and what employees need.”
“Leading companies like emids recognize the impact caregiving can have on their employees’ wellbeing and their company,” said Dave Jacobs, Co-CEO of Homethrive. “We built Homethrive with two overarching goals in mind: 1) to help older adults live healthier and independently at home for as long as possible; and 2) to reduce the work, worry, and stress that family members (unpaid caregivers) face while trying to successfully balance their career with their family obligations. We are excited for the opportunity to support emids’ employees who are caring for aging loved ones while managing a full workload.”
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