Echo360, the most holistic, global, SaaS-based video learning platform for creating, delivering, and measuring learning engagement outcomes in any learning environment has launched a new brand expression and direction that reflects the company’s expanded capabilities to transform learning engagement experiences for individuals and organizations around the world.
In late 2021, Echo360 merged its advanced video recording, streaming and video content management platform with Turning’s expansive suite of learning engagement, polling, authoring, assessment, and content solutions. Since then, the company has been engaging its broadened set of global customers, employees, and stakeholders to develop the new brand and direction being introduced at www.echo360.com and through related events being promoted throughout world.
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A COLLABORATIVE APPROACH
True to its company DNA, Echo360 took a collaborative approach to developing its new brand expression and direction, engaging multiple stakeholders in the re-branding process to reflect the current needs and future potential of its broadened customer base which now spans global education, business, and government markets. “The collaborative culture fit between Turning and Echo360 was one of the driving factors of the acquisition, with both companies having earned a reputation of deep customer connection and trust,” said Murad Velani, President and Chief Executive Officer of Echo360. “We listened closely to what our customers were telling us they liked about what we were doing, what the new company could do even better to meet their needs, and how that could be reflected in our brand, positioning, and direction.”
“The learning landscape has changed dramatically these last two years, demanding a broader range of tools and techniques to engage every learner no matter where they are or how they learn,” said Karla Berry, Director at the Center for Teaching Excellence at Southern Illinois University. “The new direction and expanded solutions from Echo360 are coming at exactly the right time for instructors looking for a more holistic approach and partner, now and in the future.”
THE NEW ECHO360 ECHOSYSTEM
A key component to the new brand expression is what the company calls “The Echosystem” – a dynamic architecture of how the portfolio of engagement solutions is architected and deployed to achieve engagement and learning outcomes for its customers.
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“The Echosystem experience framework takes all of our now-expanded offerings – from video management to content authoring to assessments – and puts them in a framework with the learner, instructor, or administrator at the center to help them achieve their personalized learning experiences” said Jeff Peterson, Echo360 Chief Marketing and Experience Officer. “The Echosystem is more than a long list of features and functions – it’s our scalable experience framework of personalized, customized solutions that correspond to the relationship, environment, content, and assessment required for whatever the learning experience.”
In The Echosystem, Echo360’s flagship video creation, delivery, and management solutions (EchoVideo) are strategically aligned with popular audience response and engagement tools like Dojo360® and PointSolutions (EchoEngage), industry-leading assessment tools like ExamView (EchoExam) and top-ranked content creation solutions like Knowbly (EchoAuthor).
“What customers love about the Echosystem is that it leads to flexibility and customizing Echo360’s best of class capabilities to help them achieve their mission,” said Peterson. “It delivers advanced learning engagement tools being used globally by thousands of schools and businesses every day, and the solutions portfolio within the Echosystem experience framework will continue to expand to meet the growing needs of our customers.”
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