Burton M. Goldfield, TriNet President & CEO, Spoke at TriNet’s New Brand Identity Unveiling

TriNet  a leading provider of comprehensive human resources solutions for small and medium-size businesses (SMBs), revealed how its new identity reflects its expanded business strategy which includes its human resources information system (HRIS), Enrich product line and R&D tax credit services. This new identity underscores TriNet’s commitment to the growth and innovation of SMBs and the people behind them.

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Burton M. Goldfield, TriNet President and Chief Executive Officer, addressed the audience by celebrating the resiliency of its customer base over the last three years. He further highlighted how TriNet has grown by addressing the challenges its customers face. Looking forward, TriNet remains committed to solving complex problems for its customers and keeping its customers at the center of everything it does.

provides small and medium-size businesses (SMBs) with full-service industry-specific HR solutions, providing both professional employer organization (PEO) and human resources information system (HRIS) services. TriNet offers access to human capital expertise, benefits, risk mitigation, compliance, payroll, and R&D tax credit services, all enabled by industry-leading technology. TriNet’s suite of products also includes services and software-based solutions to help streamline workflows by connecting HR, benefits, employee engagement, payroll and time & attendance. Rooted in more than 30 years of supporting entrepreneurs and adapting to the ever-changing modern workplace, TriNet empowers SMBs to focus on what matters most—growing their business and enabling their people.

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To create our brand campaign, “People Matter” we enlisted the help of world-renowned photographer and friend of TriNet, Annie Leibovitz. This interactive video shows you how it came together.

“We’re constantly innovating, we’re constantly changing. We were able to expand in the blink of an eye because we had the support of TriNet.”

Determining the best HR solution is an important decision. There’s a lot to consider—from payroll to benefits to compliance mitigation. And if you don’t do it right, it can cost your company. Take our assessment to find out if a PEO is the best option for you.

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Burton M. GoldfieldEmployee EngagementHR SolutionpayrollTriNet