UKG, a leading global AI platform for HR, pay, and workforce management, is proud to announce a new multi-year partnership with The Aston Martin Aramco Formula One Team™. UKG will join the team as its official HR, Pay, and Workforce Management Partner.
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The partnership brings together two organizations driven by the power of data insights, innovation, and team performance, bridging the worlds of elite motorsport and world-class workforce intelligence.
Through advanced AI-powered insights and a deep understanding of the workforce — especially critical frontline workers who make up nearly 80% of the global workforce — UKG’s Workforce Operating Platform helps organizations unlock exceptional performance by transforming workforce data into actionable insights and empowering teams to operate at their very best. That same philosophy underpins the Aston Martin Aramco Formula One™ Team’s relentless pursuit of excellence on and off the track. Both UKG and Aston Martin Aramco understand that data and intelligence are at the heart of high-performing teams, be that Formula One™ or any other organization, large or small, around the world.
Sarah Hodges, Chief Marketing Officer at UKG, commented: “We help over 80,000 organizations across 150 countries use the value of workforce intelligence to drive performance, including giving leaders the clarity to see around corners in an increasingly complex global economy. It’s our shared values of data, innovation, and team performance that makes this partnership with Aston Martin Aramco the perfect fit for our global brands.”
Sophie Ackland, Chief People Officer, Aston Martin Aramco Formula One™ Team, said: “At Aston Martin Aramco we understand that great businesses are powered by great people. Our partnership with UKG brings that belief to life in one of the most demanding and dynamic performance environments in the world.”
UKG’s AI-driven HR, pay, and workforce management solutions enable organizations to build more resilient and adaptive teams. With the industry’s largest workforce dataset, UKG’s Workforce Operating Platform is built to help organizations across industries and geographies gain clarity into their business, tackle workforce and regulatory complexity, and maximize their most important asset: their people. As Formula One enters a new era of sustainable innovation and human performance, the partnership between Aston Martin Aramco and UKG symbolizes the importance of celebrating the intersection of technology, insights, and human potential to achieve extraordinary results.
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