Shyft Technologies Taps Yaroslav Zubko, Former Lead Product Designer for Revenue at Tinder, to Scale User Experience

International Award-Winning Designer to Spearhead User Experience Enhancements as Company Expands on West Coast

Shyft Technologies, a mobile-first workforce management solution provider is increasing its investment in product design and establishing its presence in Los Angeles. Shyft announced that former Lead Product Designer for Revenue at Tinder, Yaroslav Zubko will lead product design for the mobile-first enterprise solution Shyft Workforce from the new Shyft office in Los Angeles.

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Zubko will be building upon a foundation of user-first product design at Shyft to further enhance and maintain the end user experience as Shyft looks to expand. Employers leverage Shyft Workforce to empower and engage hourly associates with schedule flexibility tools. Teams in retail, supply chain, hospitality, and other industries rely on the Shyft Workforce solution to communicate, manage their schedules, and trade shifts on their personal mobile devices.

“Work-life balance is tremendously important to our end users, who may be parents, students, or working multiple jobs,” said Zubko. “My goal is to make sure we have a deep understanding of hourly workers’ needs to help them save time so they can focus on what’s important. With a focus on user research, we can test new patterns, learn, and innovate our product in ways that have never been accomplished before to the benefit of hourly workers.”

Previously, Zubko spearheaded product design that helped Tinder become the highest-earning, non-game application in the App Store. He developed design concepts for products that drive subscription and à la carte purchases in the app. Zubko was instrumental in helping Tinder balance its business objectives and the needs of its users in the design of products such as Boost, Super Boost, and Super Like. At Shyft, Zubko will maintain a similar balance between the needs of end-users and enterprise clients’ goals for employee engagement, compliance, and security.

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“As we continue to scale and evolve our product offering, it is important to have an expert in design innovation at the helm, to help us execute our vision on the future of work for hourly associates,” said Brett Patrontasch, CEO of Shyft Technologies. “Best-in-class user experience is core to the value we offer to employers and employees alike, and Yaroslav will be key to ensuring we maintain a consistent, high-quality user experience as we grow.”

Zubko is an award-winning designer frequently recognized by design publications such as Muzli, Uplabs, and Icons8 for his innovative user experience (UX) and user interface (UI) design concepts. A prolific mentor, judge, and contributor, Zubko is a prominent figure for UI/UX design, and an expert on design thinking, user-centric design, and concept innovation.

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