SchoolMint Launches Student Recruitment and Digital Marketing Solution for K-12 Schools

SchoolMint, the leading provider of Strategic Enrollment Management solutions for K-12 education, announced its launch of SchoolMint Engage, a revolutionary digital marketing solution to help K-12 schools attract and enroll more students.

“By integrating the marketing, recruitment, and enrollment processes into a streamlined solution, we can help our customers overcome these challenges. For many schools and districts, this will be a game changer with respect to fiscal sustainability and leveling the competitive playing field for schools and districts.”

SchoolMint Engage uses a three-pronged approach to increasing enrollment through digital marketing: a customized enrollment microsite, SEO services, and online reputation management. In addition, this new service offering includes search marketing and social media advertising. Integrating all of these marketing tactics on one platform provides schools with a “one-stop-shop” for critical resources to implement enrollment strategies.

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“As the leader in preK-12 strategic enrollment management, we work closely with our customers to help them build and optimize their enrollment process; that begins with attracting families,” said SchoolMint CEO Bryan MacDonald. “SchoolMint Engage uses a revolutionary approach to marketing for schools. It simplifies the complex and time consuming work of marketing to and connecting with prospective families and students into an integrated and streamlined solution while also providing the tools and techniques to maximize the effectiveness of those marketing and outreach efforts.”

SchoolMint Engage is the latest addition to the company’s strategic enrollment management suite, expanding its capacity to help schools attract and enroll more families and students. SchoolMint Engage strategically integrates marketing and recruitment with the SchoolMint Connect family engagement and lead management solution and SchoolMint Enroll student enrollment platform. Together, these provide a best-in-class, end-to-end marketing, recruitment, and enrollment solution for K-12 schools.

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“Most schools are not equipped with the marketing and recruitment resources and expertise to effectively compete with surrounding schools. SchoolMint Engage helps schools to position and promote their schools, and effectively connect with families to grow and support enrollment,” MacDonald added. “By integrating the marketing, recruitment, and enrollment processes into a streamlined solution, we can help our customers overcome these challenges. For many schools and districts, this will be a game changer with respect to fiscal sustainability and leveling the competitive playing field for schools and districts.”

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