#movethedial Releases Playbook for Retaining Women Working in Tech in Collaboration with Feminuity

Playbook Features Key Inputs from Tech Leaders from Across Startup, Scaleup, and Enterprise Communities

#movethedial, in collaboration with Feminuity, announced the release of “Inclusion, Intention, and Investment: A Playbook for Retaining Women Working in Tech”. The Playbook features key insights and tactics that technology companies at different stages of development – from startups and scaleups to large enterprises – can adopt to accelerate inclusion and help retain more women.

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The Playbook draws on research conducted over the course of four months with 70 leaders from across Canada’s tech sector. Insights featured in the Playbook were curated through a qualitative online survey and interviews. Leaders from startups, scaleups, and large enterprises participated in the study and reflect the unique perspectives that companies of different sizes bring to the table based on their experiences retaining women working in tech.

“Although organizations of all sizes are investing a lot of time, energy, and resources to recruit and hire women, the same cannot be said about women’s experiences once they’re through the door,” says Jodi Kovitz, founder and CEO of #movethedial. “As a result, women continue to be vastly underrepresented in technology-centric workforces, especially in leadership positions. We developed this Playbook to better understand and communicate how companies of all sizes can move the dial in a way that benefits all women in the tech sector.”

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Women comprise 25% of the Canadian tech sector, and while the tech sector is growing, their participation has remained stagnant for the last 10 years. Women are underrepresented, marginalized, and underpaid. Even in 2019, 50% of women still believe that companies in the tech sector do not want to hire them.

“To achieve a more inclusive tech sector in Canada, companies of all sizes must work to wholeheartedly embrace diversity, equity, and inclusion and actively integrate new and innovative practices within their businesses,” says Dr. Sarah Saska, founder and CEO of Feminuity. “This Playbook is a call-to-action for companies to take stock of their current practices, identify the gaps, and make a commitment to share, amplify, and scale these leading practices sector-wide.”

#movethedial is a global movement committed to advancing the participation and leadership of all women in technology. Founded on the premise that advancing the full talent pool will make Canada’s tech industry the strongest and most inclusive in the world, #movethedial believes the opportunity for equity for all women-identified people exists at a global level. The organization has a large and growing number of leading Canadian corporate and technology partners, is supported by over 150 world-class technology ecosystem advisors, and has engaged a community of more than 150 advocates.

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