Brookfield, Dream and Colliers Latest to Join the Leading Proptech Experience Platform
Lane, a leading workplace experience platform announced its expansion into the US on the heels of 2.5 Million in funding from Alate Partners, Panache Ventures and Colliers/Techstars. This recent injection of funding will be used for key new hires and office openings in the US including New York, which opened in April, and Los Angeles, slated for Q3 of this year. This mass expansion is a part of a strategic plan to dominate the proptech space in efforts to transform the way people interact with the places they work, and the people they work with. In addition to US expansion, Lane has also established partnerships with Brookfield, Dream, and Colliers, bringing their global SQ FT coverage to 68 million.
Founded by Clint Robinson and Kofi Gyekye the two bring a young, fresh technology-first approach to the real estate industry. Robinson, the CEO, created his first successful company at 15, and since then has continued to use technology to solve problems in the media, retail, and healthcare industries. Gyekye, CPO, works with designers, developers, and marketers to make world-class workplace experiences more accessible. Before Lane, he co-founded an award-winning digital agency, was recognized in Marketing Magazine’s “30 Under 30”.
Since launching in 2015, Lane’s technology has been able to increase engagement 20 times its previous amount in existing buildings while seeing an influx of both tenants, office managers, and landlords partaking in building-centric activities. Furthermore, companies have seen a 13-fold increased reach when it comes to employee communication and interaction while experiencing 2.2 times the ROI from improved productivity as a result of the implemented technology.
HR Technology News: Flex Announces New Chief Human Resources Officer and New President of Communications and Enterprise Compute
“You’d think a company playing such a vital role in the operation of a commercial building would start small, perhaps a pilot with a single tenant, or maybe one building in a small portfolio. This was not the case for Lane. Their first customer was a global real estate powerhouse, Brookfield, who looked to the Lane team to light up a platform for the best Class A assets nationwide. It takes a special breed of entrepreneur to make that happen, and to build a platform that scales well beyond that initial roll-out,” says Jake Cassady Partner at Relay Ventures which Alate Partners falls under.
“This is an exciting time for Lane. We’ve been working away on the backend to make the most impactful, useful platform for both property managers and users and look forward to bringing our technology to the US and improving and redefining what a workplace is and can be,” says CEO,Clinton Robinson.
In 2019, Lane plans to add an office in Los Angeles and potentially Houston with eyes on Europe in 2020. For the remainder of the year, Lane projects reaching 160 MSF and plans to layer on machine learning to its Workflow Engine.
HR Technology News: MangoApps is Recognized as an April 2019 Gartner Peer Insights Customers’ Choice for Content Collaboration Platforms
How it Works
Lane’s modular technology integrates with an existing building to create a tailor-made workplace experience that dramatically increases the overall ROI of any office with the use of a technology-driven assistant. With it, all inhabitants of a workspace to have access to the buildings, perks, information, and tools. Additionally, they work with partners such as ParkWhiz and other local organizations to provide a plethora of benefits to their clients.
Tools provided by Lane include:
-
Notices & Events
-
Interactive Amenities
-
Maintenance Requests
-
Access Control
-
Parking & Transit
-
Perks & Retail
-
Analytics
-
Content Centre
-
Survey Generator
-
Amenities Workflow Engine
-
Configurable Payment Engine
-
User Management
HR Technology News: North American Organizations Lag behind International Counterparts in Back-office Digitization