New multichannel campaign highlights how home cooks can enjoy guilt-free recipes without sacrificing delicious flavours
HelloFresh, a meal kit company, announced a new partnership with award winning actress, musical artist and producer Keke Palmer. The new campaign spotlights the delicious possibilities created when cooking with HelloFresh, especially as consumers embrace healthier habits in the New Year.
“As a busy working mom, I know first-hand how tough it can be to find the time to maintain healthy eating habits. But HelloFresh has made it easy to plan and cook delicious, guilt-free meals you can make in a snap,” said Keke Palmer.
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Keke stars in a series of HelloFresh ads where she reminds viewers that eating well doesn’t mean sacrificing delicious flavour when cooking with HelloFresh. For each spot, Keke pops up in unexpected places to swap a bland chicken dish or lacklustre takeout order with a tasty HelloFresh dish.
“We’re thrilled to partner with Keke for this new campaign. Her hilarious charm and spontaneity really shines through as she reminds consumers that eating well can be an easy, exciting and enjoyable experience with HelloFresh,” said Marcus von Franck, Chief Marketing Officer at HelloFresh North America. “As we all look to embrace healthier habits in the New Year, our customers can count on HelloFresh to provide them with delicious and guilt-free recipes.”
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