Digital Postcards Drive 87% Engagement for First-Time Users, Reinforcing the Power of Multimedia and Mobile-Friendly Benefits Communication
Flimp, a leading provider of employee benefits communications and decision-support tools, today announced the results of its 2023-24 Open Enrollment Case Study and Trends Report. The report shows an average engagement rate of 70% across campaigns from 235 employers in 14 industries and 842,000 employees. First-time users of Flimp’s Digital Postcards saw an even-higher engagement rate of 87%, demonstrating the appetite for multimedia and mobile-friendly benefits communications.
Flimp’s Digital Postcards, which incorporate videos, benefits guides, and decision-support tools, continued to prove their effectiveness in reaching remote, in-office, and field-based employees. Built and hosted on the Flimp Canvas platform, Digital Postcards were distributed via email, text, and QR codes that were included on posters and printed flyers to further boost engagement. As a result of this more robust, multichannel approach to benefits communication, mobile views of these campaigns climbed to 19% this year.
“Our clients’ exceptional engagement rates are what keeps our retention rates so high year after year,” said Wayne Wall, CEO of Flimp. “Clients love that we can help them create, distribute, and track performance of their benefits communications to ensure employees are educated, engaged, and empowered to make the right benefits decisions.”
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2023-24 Open Enrollment Engagement Highlights:
–Average engagement rate: 70%
–First-time Digital Postcard users: 87%
–Average time on content: 1 minute
–Total campaigns: 255
–Total employees targeted: 842,747
–Total actions taken: 415,733 (includes video views)
–Mobile views: 19%
–Countdown clocks: used in over 37% of campaigns
–Video content: 1,106 videos used across 255 campaigns
–QR code engagement: 70%, with mobile rates climbing to 29%*
* Note Flimp’s QR code tracking references campaigns for Flimp-created QR codes and not those created by clients.
Engagement Rates by Industry:
–Construction: 117%
–Banking and financial services: 90%
–Consumer products and retail: 89%
–Information technology: 88%
–Pharmaceuticals and biotechnology: 85%**
–Comms/telecoms, media, and broadcasting: 82%
–Healthcare: 70%
–Transportation (planes, trains, automobiles): 70%**
–Insurance, legal, and business services: 61%**
–Education: 63%
–Government and municipalities: 53%
–Oil, energy, and utilities: 52%
–Manufacturing: 51%
–Recreation, hospitality, and tourism: 43%
Note: There were other industries included in aggregate data that were not called out in industry-specific breakdowns due to limited sample size.
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