Recipients of CRMI’s 2018 NorthFace ScoreBoard Award and CEMPRO Award have consistently exceeded customers’ expectations with highly engaged employees
Customer Relationship Management Institute LLC (CRMI), specialists in driving companies’ revenues and profits by implementing Customer Experience (CX) strategies that increase customer satisfaction and employee engagement, announced that 33 companies have qualified to receive its NorthFace ScoreBoard Award 2018 for superior customer service.
Also, CRMI recognized three companies for meeting the rigorous employee-customer relationship training requirements needed for CEMPRO Award certification. The Certified CEM Professional (CEMPRO) program was established in 2010 to provide best-in-class training curricula for organizations that want to ensure that their customer-facing groups (CFG) have mastered the skills needed to deliver consistently exceptional customer service. The award criteria requires the entire applicable CFG to receive the training, and 90% must achieve a minimum test score of 80% within a calendar year.
Now in its 19th year, the NorthFace ScoreBoard (NFSB) award is presented annually to companies who, as rated solely by their own customers, achieved excellence in customer service during the calendar year.
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“The NorthFace ScoreBoard Award is widely recognized as the most prestigious award for customer service excellence, due to its unique customer-only vote criteria. The award recognizes organizations that not only offer exemplary customer service but those who have chosen to make their CX Strategy a key component of their company’s DNA,” said John Alexander Maraganis, President and CEO of CRMI. Each year thousands of companies, both domestic and international, are invited to apply for the NFSB Award. In 2018, more than 1,000 companies were invited to participate in the NFSB Audit Program — over 300 projects, many international in scope, were audited. CRMI conducts a review/confirmation of CSAT survey results and requires written verification of CSAT survey results by the company’s CX executive management. The majority of NFSB award and CEMPRO award companies are repeat recipients, which confirms that investing in a CX strategy is a reliable, proven way to achieve business success.
CRMI methodology measures customer satisfaction with services on a five-point scale (or an equivalent rating system) in such categories as technical support, field service, customer service, account management and professional services. The 33 companies achieved a 4.0 or above out of a possible 5.0 or an equivalent rating system.
Due to its unique “customer-only vote” criteria, the NorthFace ScoreBoard Award has been viewed from its inception in 2000 as the only objective benchmark for excellence in customer service,” Maraganis said. “CRMI defines ultra-customer loyalty as customers who continuously purchase from the same vendor — even though other choices may offer significantly better pricing — because the vendor consistently exceeds its customers’ expectations via team of engaged employees.”
CRMI will formally present the NFSB and CEMPRO awards to recipients during ceremonies at its SCORE Conference 2019, scheduled to be held at the Seaport Boston Hotel and World Trade Center during the fourth quarter. Now in its 19th year, SCORE remains the only event in the customer service industry focused on CX best practices to acquire, retain, grow and win-back customers. SCORE speakers also explain how CX principles can be applied to customer-facing operations such as contact centers, field service, professional services, help desks and technical support. Thousands of service, support, sales, marketing and human resources executives from the country’s leading firms have attended the past conferences.
NFSB Award 2018 Recipients:
CEMPRO Award 2018 Recipients:
Note to Editors: City and state denote either company headquarters or principal location where CX strategy work was conducted.
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