In 2024, large companies are trying to acquire specific consumer data, and market research companies are paying millions of dollars to get focus group participants to share their opinions and test products.
Here’s your chance if you’ve been looking for ways to make extra money in your free time. In 2024, companies like LG Electronics, Nestlé, Johnson and Johnson, and many other Fortune 500 companies are spending millions to collect consumer data. The market research companies they hire to collect this data are paying focus group study participants $150 to $500 per hour to give their input on new products, web design, web applications, and software.
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Most of these focus group sessions are held online through video calls. As a participant, you can pick a session time that fits your schedule.
Focus groups are very straightforward and simple. A moderator guides participants through a discussion and asks them questions. Sometimes, this may involve testing and reviewing new software and websites, and other times, it may include observing and reviewing advertisements they are testing.
Tips to get accepted into any focus group
When it comes to getting accepted into focus groups or not, it comes down to the prescreening survey. First, always say that this is the first time you have done a focus group; most market research companies will disqualify you for having previous experience.
Second, if the survey asks you a seemingly unrelated question, like which famous people you’d like to invite to dinner, answer it in detail. This question judges your creative thinking and whether you’d be good at thinking on your feet in a focus group.
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