ClickUp Reveals First Ever Super Bowl Ad, “Declaration”

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ClickUp, the world’s only all-in-one productivity platform, revealed its official ad that will air during Super Bowl LVI on Sunday, February 13.

“Declaration” features a bold and humorous take on the signing of the Declaration of Independence, and highlights how having all of your work in one place makes the world more productive and saves people time in any century!

ClickUp’s first-ever Super Bowl ad will premier during the third quarter in all major U.S. markets, including New York, Los Angeles, Chicago, Philadelphia, Dallas, San Francisco, Washington, Boston, Miami, San Diego, Austin, Seattle, Charlotte, and Raleigh.

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The ad was conceptualized and created entirely by ClickUp’s best-in-class, in-house creative team, led by Melissa Rosenthal, the company’s Chief Creative Officer. Under her leadership, ClickUp has led the way for software and tech companies — especially startups — entering mainstream advertising. The company was recently ranked as one of the top 100 companies to invest in out-of-home advertising alongside Amazon, Apple, Facebook, and GrubHub, and debuted their “Returning to Work” campaign, a comedic six-part video series, in August 2021.

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“ClickUp has made advertising a key priority over the past year in an effort to build an authentic brand voice that illustrates the benefits of ClickUp in a relatable, human-centric, and humorous way,” said Melissa Rosenthal, Chief Creative Officer at ClickUp. “This commercial is a natural progression of our overall advertising strategy and the large investments we’ve made in out-of-home advertising to-date. We’re excited by the opportunity to amplify the voice we’ve developed on the biggest national stage.”

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