Carr Companies, the leader in developing and establishing homes, workplaces, hotels and places to shop for nearly a century, is proud to announce FORGE PR (FPR) as the first-ever public relations agency of record for its two flagship coworking and office brands, Carr Workplaces and Preferred Office Network (PON). The strategic communications partnership comes at a pivotal time in which companies of all sizes are exploring and making decisions about what the workplace will look like in the near future. FPR will engage with both brands to establish the Carr Companies legacy as long-standing leaders within the industry through a range of public relations and social media efforts, while shining a spotlight on how Carr Companies’ is uniquely positioned to help shape the future of the industry.
“The workplace has shifted dramatically over the last few years, and, given our extensive experience, the time is now to put our stake in the ground and demonstrate how our workplaces are ready to support the workforce of tomorrow,” says Austin Flajser, Carr Companies. “In searching for the right partner to help elevate both Carr Workplaces and Preferred Office Network, we identified and formed a strategic partnership with FORGE PR to help us collectively have a more creative and forward-thinking approach which will allow us to amplify our voice in an industry that we know deeply.”
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The partnership comes on the heels of both brands making creative and solutions-oriented advancements in late 2021. Carr Workplaces hired seasoned real estate and property management leader Lindsay Moses to head up its new Property Management division, which is already managing over two million square feet of office and coworking space, and PON established a relationship with leading technology firm Hubli – formerly MeetingsBooker.com – to launch an on-demand workspace and meetings reservations platform for its enterprise client base. The platform is built to list the various spaces within the network, consisting of over 200 coworking operators and thousands of venues across North America and beyond. Further, Carr Workplaces and PON are both currently undergoing rebranding exercises, in which more information will be formally announced later this year.
“Now was the perfect time for us to join forces so that we can work together to help build a narrative that showcases Carr Workplaces and Preferred Office Network’s long and rich history in the ever-changing world of the workplace industry,” says Leslie Friebert, Partner at FORGE PR. “We are honored and excited to be working with the incredible teams that have been at the helm of these legendary brands, both of which are highly prepared and uniquely positioned to lead the industry and provide meaningful insight about what to expect next.”
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