IDC MarketScape positions Asana as a Leader for its intuitive work management platform and product innovation
Asana, a leading work management platform for teams, has been named as a Leader in the IDC MarketScape: Worldwide Work Management and Project and Portfolio Management 2020 Vendor Assessment — Engaging a Dynamic Workforce. In addition, Asana was also named a Leader in the IDC MarketScape: Worldwide Cloud Project and Portfolio Management 2019–2020 Vendor Assessment — Agile Deployment Enables DX Management.
IDC evaluated 9 companies in the IDC MarketScape for Worldwide Work Management vendor assessment and 16 companies in its Worldwide Cloud Project and Portfolio Management vendor assessment. All vendors were evaluated against 34 criteria areas across current capabilities and company strategy.
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“We’re honored to be recognized by the IDC MarketScape as a leader in both work management and cloud project and portfolio management,” said Chris Farinacci, head of business, Asana. “Despite having more ways to communicate and collaborate than ever before, teams are spending twice as much time managing the chaos of coordination rather than on the actual job they’ve been hired to do. As the work management imperative becomes increasingly global, Asana is focused on enabling organizations to align their missions with clarity of plan, purpose and responsibility so they can focus on the work that matters most.”
In the report, Melinda-Carol Ballou of IDC writes, “Project execution in brittle worldwide economic and political environments demands adaptive work management execution and prioritization, and we saw demand for these capabilities driving strong engagement for major and innovative work management vendors in 2019 moving into 2020–2021.”
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Ballou continues, “The digitalization of work and ease of adoption and organizational approaches drive engagement with work management solutions. Increasingly companies seek products that enable collaboration with highly configurable workflow; ergonomic, intuitive user interfaces; and adaptive multi tenant cloud and/or hybrid architectures for an easy on-ramp.”
The report states, “Asana has executed well and grown both its employee and customer bases quickly in recent years, with its cloud-based, intuitive work management platform and a consistent, quick cadence of additional product capabilities in response to market demand and customer feedback. The broad uptake of Asana with its freemium model and a basis for adoption by individuals and smaller teams initially has acted as an on-ramp to additional adoption.”