BrightPlan Adds HR and Tech Leaders As Growth Accelerates

BrightPlan, the Silicon Valley technology company revolutionizing financial wellness benefits, announced that Neha Mirchandani, a marketing executive with 25 years of experience, has been named Chief Marketing Officer of the company. BrightPlan also appointed HR leaders to its Board of Directors and Advisory Board as the company continues to experience strong demand for its financial wellness solution in response to the COVID-19 pandemic.

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Diane Strohfus, who has more than 20 years of HR experience and was most recently the Chief Human Resources Officer at BetterWorks, was named to the Board of BrightPlan’s parent company, Prumentum Group. Jennifer Pasqualini, who has close to 20 years of HR experience and is currently Vice President, Total Rewards at Autodesk, was named to BrightPlan’s Advisory Board.

“Neha Mirchandani brings tremendous marketing experience and business acumen to BrightPlan and will play a key role in executing our growth strategy,” said Marthin De Beer, Founder and CEO of BrightPlan. “Diane and Jennifer have deep expertise in HR leadership and understand the growing importance of employee financial wellness. The addition of these talented leaders to our board and executive teams will further advance our mission to deliver financial success for every employee.”

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Mirchandani has extensive experience in B2B SaaS marketing and has served as a senior marketing leader and brand strategist at leading tech companies. Prior to BrightPlan, she was Chief Marketing Officer of Topia, a global talent mobility company. Earlier in her career, she worked at Cisco Systems, Adobe and RingCentral. A member of BrightPlan’s executive management team, Mirchandani is responsible for the strategic direction of the company’s marketing and branding initiatives.

Strohfus has worked at companies including Cisco, 8×8 and BetterWorks, where she created purpose-built strategies that align people to the business, driving business results. In addition to Strohfus, Prumentum Group’s Board includes Marthin De Beer, Robert Wallace, Charles Carmel, Chris Kerckhoff, Keith Taylor and David Covin.

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