NEOGOV, a market leader in public sector employee lifecycle management,announces general availability of Attract, a candidate relationship manager (CRM) designed to source, engage and recruit top talent for public sector HR.
As the latest addition to NEOGOV’S Recruit module, Attract seamlessly integrates with its applicant tracking system, Insight, to provide government and education HR professionals with a comprehensive solution to manage the full candidate experience and build their employer brand. Attract has been beta tested by eight agencies across the United States since May 2022.
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Public sector organizations today must cultivate sustainable recruiting strategies to secure qualified candidates in a highly competitive job market. Attract captures candidate leads across various sourcing channels, nurtures relationships through automated and personalized communications, and measures engagement data to optimize hiring processes. With a new feature coming in 2023, the CRM will enable organizations to cast a wider net by searching and mining a database of nearly 1.5 million job seekers via GovernmentJobs.com, the leading public sector job board by NEOGOV.
“As one of Attract’s pilot customers, we have found this tool instrumental in reshaping our recruitment philosophy. The ability to proactively source candidates and launch engagement efforts are imperative right now amid a very competitive job market,” said Jared Hanson, HR Program Manager with the State of Wyoming Department of Administration & Information. “Because of this, we expect Attract to expand our candidate pool, mitigating these growing concerns. Over the years, we’ve found lots of success just by simply communicating with candidates. This tool creates more of these opportunities.”
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Attract gives government and educational organizations the ability to:
● Build the employer brand with custom landing pages, forms, and calls to action;
● Automatically source qualified candidates who applied for past positions, meet job criteria, or applied for similar roles on lead channels and GovernmentJobs.com;
● Manage all your leads in a single, cloud-based location;
● Improve candidate engagement with individualized email communications and the ability to tag candidate profiles for future positions;
● Automate the collection of candidate information and expand candidate sourcing options; and,
● Measure the success of campaigns and advertising sources with analytics and reporting.
“As today’s hyper-competitive job market continues to evolve, public sector organizations need more efficient recruitment marketing tools to build their employer brand and engage candidates in an authentic way,” said Shane Evangelist, CEO of NEOGOV. “Attract was developed to meet organizations where they are at – providing them with a fast, easy and comprehensive way to source qualified candidates, tag them for future positions, build meaningful relationships, and measure their recruiting success.”