Strengthening its recently launched presence in North America, Barcelona-based Factorial, an HR software company that streamlines people management,announced the hiring of seasoned sales executive and go-to-market expert Peter Santis as Head of North America. Leading Factorial’s new office in Miami, Santis will spearhead the growth of the company and the adoption of its solutions by new clients who seek to save time and money by effectively automating their HR processes.
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With over 20 years of experience, Santis has spent the majority of his career building high-performing teams in emerging B2B software-as-a-service (SaaS) companies. He segues to Factorial after serving as head of Americas for Rocket.Chat. Previously bringing his go-to-market expertise to CAST AI and Workshare, his other prior roles include VP of global sales for Keeper Security and region head-Americas for Ansarada, in addition to serving as co-founder and COO of the managed security services provider Nuv-3M.
“Factorial has tremendous potential in the North American market, where automated systems can help small- and mid-size entities save time, money and frustration,” said Santis. “Factorial is a company with a huge growth arc ahead, and I’m thrilled to help extend its presence in the Western Hemisphere.”
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“Peter’s long expertise across team building and business leadership will be integral to Factorial establishing a successful beachhead in North America. As we continue to expand globally, it will be proven experts like Peter that help us lead the way,” stated Jordi Romero, co-founder and co-CEO of Factorial.
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