Clair, a social impact financial technology company that partners with HR tech platforms to offer on-demand pay to America’s workers, announced the launch of its new website and branding. The revamped website features Clair’s new branding elements, including a new logo, color palette, and typeface. The rebranding seeks to provide a more approachable experience to the millions of hourly workers who currently have access to Clair, as well as to employers and HR tech platforms that use Clair. With a more streamlined and accessible design, visitors are able to access the website in a more seamless and user friendly manner.
Clair enlisted the help of Syndicate Sub Rosa, a creative branding & strategy agency that’s part of the global MTM network, to design its new website and branding. Syndicate Sub Rosa has worked with notable brands including Herman Miller, Pantone, Nike, and Lucid, and are also the current brand strategy agency of Japanese retailer MUJI. By using Syndicate Sub Rosa, Clair ensured that it was setting a solid foundation for its new visual identity.
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“When Clair entrusted us to create their new visual identity and website, we knew it was the perfect fit. Their on-demand access to pay for hourly workers is such an innovative and exciting product, a huge advancement for American workers and something we definitely wanted to connect with. The team at Clair is such a fantastic group of very talented and ambitious people who are so dedicated to developing a brand identity that speaks to who they are and what they offer. We are truly thrilled to have been a part of Clair’s journey,” says Tommy Schonder, President of Syndicate Sub Rosa.
On top of the website and branding changes, Clair is also launching new content and messaging to help HR tech platforms learn more about the product, what differentiates Clair from other on-demand pay providers, and gain access to relevant thought leadership pieces.
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“For hourly workers who use Clair, having on-demand access to their pay is a new and exciting feeling. While our previous website and branding felt stable and trustworthy, we wanted to step it up a notch and add on the excitement that comes with the revolutionary nature of what we’re building at Clair. Our new website and branding better encompasses who we are and what our product means to hourly workers. It balances the excitement of our product with the trustworthiness that we bring,” says Nico Simko, CEO and Co-Founder of Clair.
This website and branding revamp comes ahead of the HR tech conference, where Clair will be showcasing their new brand identity as a conference exhibitor, as well as hosting a session about how fee-free Payday Wallets are replacing fee-based earned wage access solutions.
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