VOGSY Expands Gmail Workflow Capabilities With Dynamic Email Launch

The new feature enables users to run their services businesses directly from Gmail

VOGSY, a professional services automation solution for G Suite, today launched a dynamic email feature for Gmail that sends quote-to-cash workflows from VOGSY to its users’ inboxes. Service professionals can now opt to receive project and business operation updates in Gmail and take immediate action from email instead of following a link to another platform. The time-saving feature answers a growing need for services firms to streamline operations in order to promote growth and profitability.

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“Software trends change, but professionals across industries continue to live in their inboxes,” said Mark van Leeuwen, CEO of VOGSY. “They get mired in opening and regularly checking a myriad of websites and applications to stay on top of things. Delivering workflows to email in real time is a logical evolution.”

Dynamic email is VOGSY’s latest release extending the PSA’s email capabilities, after its G Suite Add-on for Gmail that launched in June. Intended to reduce the gaps between professional services organizations’ business tools and enhance agility, the new feature leverages decision makers’ primary mode of communication to enable them to act sooner on time-sensitive proposals, approvals and project changes.

“Users are spending a lot of time in email, and having to bounce around from tab to tab is distracting. By redirecting multi-step processes to actionable, one-step emails, VOGSY is helping its clients achieve their goals to reduce backlog and workflow disruptions,” said Jon Harmer, Product Manager Gmail at Google Cloud.

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