Blackbaud, the world’s leading cloud software company powering social good, continues to be the trusted technology partner to higher education institutions as they adapt operations across campus for COVID-19. Blackbaud powers 24 of the top 25 private U.S. colleges as ranked by Forbes with its comprehensive cloud solutions, which have become even more critical as institutions transitioned all aspects of the student lifecycle – from admissions and advancement services to fundraising and alumni engagement – to a remote environment as a result of the pandemic.
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“Like so many industries, the pandemic has had a profound impact on higher education,” said Chris Krackeler, president and general manager, Blackbaud Higher Education Solutions. “Not only have institutions transitioned students to distance learning, but they’re also shifting nearly all campus operations online. We’ve been proud to support our customers with reliable and highly efficient cloud solutions to help ease this move, so institutions can focus on their students, staff and faculty as they prepare for the fall semester.”
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Supporting students in need
Amidst COVID-19, Bradley University relied on its cloud-based fundraising and relationship management solution to raise funds from donors to aid affected students and hold its annual day of giving. With Blackbaud Raiser’s Edge NXT®, the advancement team was able to engage donors, support gift officer activities, update donor information, process gifts and track campaign activity as well as provide real-time reporting for leadership while working remotely. Alison Morrissey, associate vice president for advancement, noted, “If it weren’t for Blackbaud Raiser’s Edge NXT and the support of Blackbaud, we would not have been able to process gifts and update constituent records effectively during COVID-19. Our development officers were able to still engage donors and solicit funds for our #BravesTakeCare giving day to help Bradley students who are facing any unexpected challenges.” Bradley raised over $400,000 from more than 451 donors during the day of giving campaign, and the university has established a foundation for the future that accounts for unexpected changes like transitioning to an online environment to ensure the success of Bradley and its students.
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