goeasy Ltd. Named One of Canada’s Most Admired Corporate Cultures

goeasy Ltd, one of Canada’s leading non-prime consumer lenders, announced that it has received the 2021 Canada’s Most Admired Corporate Cultures award by Waterstone Human Capital. goeasy has been certified as one of Canada’s Most Admired Corporate Cultures since 2018.

The Canada’s Most Admired Corporate Cultures™ award recognizes organizations that have built an employee-centric culture that drives business performance by prioritizing hiring for fit, career development, rewards and recognition, aligning team members to vision, and corporate and social responsibility. goeasy was one of ten winners chosen in the awards’ Enterprise category, for businesses with revenues of $500 million and above.

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“As a purpose-driven organization, goeasy’s culture is powered by over 2,200 passionate team members, who work tirelessly to help bring everyday Canadians the financial products and services they need today, while putting them on a path to a better tomorrow,” said Jason Mullins, goeasy’s President and Chief Executive Officer, “Our long track record of industry leading growth is driven by preserving the DNA of a high performance culture, where our team members feel empowered to innovate, test new ideas and put the customer first. We also remain focused on building an inclusive environment that is represented by a diverse and talented team of over 75 nationalities, more than 50% female and an average tenure of nearly four years with the company,” Mr. Mullins continued, “centered around a work-hard and play-hard collaborative culture built on trust, we are investing in the development of our talent to provide them with challenging and fulfilling careers, leading to over 60% of all positions in the organization being filled through internal promotions. In 2021, our employee engagement score also reached an all-time high of 84%, reinforcing their passion for our vision.”

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“At Waterstone we believe corporate culture drives performance and that it’s your organization’s greatest asset,” says Marty Parker, President and Chief Executive Officer of Waterstone Human Capital and Chair of the Canada’s Most Admired™ program. “Each of the 2021 award recipients puts culture at the centre of everything they do, and demonstrates a commitment to culture as a competitive advantage. They set an excellent example of how crafting and sustaining a high-performance culture can drive incredible growth and performance.”

goeasy’s customer and employee centric culture has earned the organization several other awards, including being listed on the TSX30 for the second time in 2021, as one of Canada’s top performing stocks on the Toronto Stock Exchange. Earlier this year, goeasy also signed the BlackNorth Initiative Pledge to solidify its commitment to fostering a diverse, equitable and inclusive culture that aims to end anti-Black systematic racism in corporate Canada.

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Admired Corporate Culturescareer developmentEmployee Engagementemployee-centric culturegoeasyWaterstone Human Capital
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