W2O, the leading independent provider of analytics-driven, technology-enabled marketing and communications solutions to the healthcare sector, announced its Diversity, Equity & Inclusion (DE&I) department and practice. This dedicated team was established to anchor DE&I into every aspect of the firm’s business and counsel clients on the most pressing DE&I issues. These experienced leaders will drive the company’s strategy, accountability and transparency in achieving DE&I goals.
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“Our mission is to make the world a healthier place, and we know the world is healthiest when it’s diverse and equitable”
“Our mission is to make the world a healthier place, and we know the world is healthiest when it’s diverse and equitable,” said Jennifer Gottlieb, Global President of W2O. “Establishing this robust department and practice reinforces our commitment to embed DE&I into every fiber of our company. More than hiring a consultant or single leader, our holistic approach serves all key stakeholders – our people, clients and communities – and is the foundation on which we will drive change, continue to hire and retain diverse talent, and ultimately hold ourselves accountable.”
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Leading the Charge
Marcia Windross has been appointed Head of DE&I, bringing more than 20 years of global DE&I experience to her role at W2O. She will provide strategic leadership for continued transformation, and drive DE&I accountability, engagement and culture internally. Previously, Windross was a Senior Leader of DE&I at Interpublic Group, where she partnered with key stakeholders and led its efforts across 100+ agencies and 54,000 employees. In that role, she championed efforts to get women and people of color into the C-suite, led a diverse talent pipeline program, built a mentoring culture, global business resource groups, and external partnerships and led the annual DE&I survey.
Newly promoted long-time W2O executive Abby Hayes will build upon the strong foundation she has already laid with clients in this area in her new role as Practice Leader, DE&I Engagement. Hayes will develop data-driven, tech-enabled solutions that turn insights into action on the world’s most pressing issues, including COVID-19 health inequities, and racial and socioeconomic health disparities. She will continue to provide culturally competent, purpose-driven client counsel, uplevel W2O thought leadership, and infuse DE&I insights to inform short- and longer-term client strategy and activations.