Transformation in Times of Crisis – Eight Principles for Creating Opportunities and Value in the Post-Pandemic World has launched globally. Transformation in Times of Crisis is the first book written by Nitin Rakesh, CEO of Mphasis and distinguished leader in the IT services industry, co-authored with Jerry Wind, the Lauder Professor Emeritus and Professor of Marketing, Wharton School of the University of Pennsylvania.
Devised as a business management and leadership book specifically for our times, Transformation in Times of Crisis offers an adaptive, practical guide on capturing opportunity in the midst of crisis.
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“This might be a new reality but that does not mean we should surrender to it. We can transform any crisis into opportunities if we apply these eight principles and an analytical framework to our own unique situation.”
The virtual launch of the book, seen by an audience of over 100,000 attendees – including keynotes and panel discussions – is available to watch in full here. In their introduction and subsequent Q&A session, Nitin and Jerry delved into the 8 key principles outlined in their book and how these can add significant value, both now and in a post-pandemic world.
They were joined by guest speakers John Chambers and Philip Kotler, who spoke of what they have learned from navigating set-backs over their long careers, the tactics that worked and how they evolved over the years in leadership and their personal experiences.
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Renowned in global business circles, John Chambers is founder and CEO of JC2 Ventures, prior to which he spent over 25 years at the helm of multinational technology conglomerate Cisco. He shared his unique insights on what it takes to stay ahead of the curve in changing times, how he tackled adversity to lead a Fortune 500 company, and provided advice to leaders on getting out of their comfort zone.
Philip Kotler is an internationally recognised marketing expert, professor and author of over 80 books, widely regarded as the ‘father of modern marketing’. He shared his perspective on how the world of marketing has changed over the past nine months, and interesting views on what he believes is most critical for businesses to think and do during a crisis in order to succeed.
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